Content Strategy and Copywriting for Aura-Soma
In my role as Content Strategist and Copywriter at Tiny Hunter branding agency, I had the opportunity to create the content strategy and manage the social media for global wellness brand Aura-Soma. Created using the highest quality biodynamic ingredients, Aura-Soma’s products bring ease, balance and calm to the energetic system. This work was completed as part of Tiny Hunter’s award-winning re-brand.
Beyond Colour
Aura-Soma’s organic crystal, plant, and colour energies have a history spanning 35 years and are stocked in over 50 countries worldwide. Looking to appeal to a wider health and wellbeing market, Aura-Soma underwent a full rebrand. In my role of copywriter at Tiny Hunter I created the content strategy and a year’s worth of social media content.
A quick overview
Tone of Voice, including changing the language to resonate with the health and wellbeing market
Video script copywriting (see above)
Website copy
Content strategy development with the objective of increasing engagement and gaining new followers in the wellness space
Ongoing social media content creation, blog writing and website copy
Results
Time on the website doubled and visits to the courses page (a key indicator of success) increased by over 50%
Within three months Facebook experienced a 104% increase in likes, a 747% increase in engagement and become a major driver of traffic to the Aura-Soma website
Instagram gained 1,000 new followers in just three months and 8,200 likes and comments across the same period
All images and artwork provided by Tiny Hunter.
If you need a branding or design agency you couldn’t be in better hands. Visit tinyhunter.com.au
