Packaging for Beerenberg Family Farms
Since 2017 I have written all of the labels for Beerenberg Family Farm. This delightful family-run brand is based in Australia and makes jams, condiments and sauces as sold in shops across Australia and beyond, from Coles and Woolworths to independent delis.
Fun on the farm
Beerenberg is known for its fun, friendly voice and labels that make you smile.
Many of the products are named after a real person from the Beerenberg family, with the stories on the front and back labels taking inspiration from their hobbies, interests and passions.
With each label a homage to a real person, writing their stories is one of the favourite parts of my day.
Image via Tiny Hunter.
Creating consistency
50+ new product labels written for products available online and in major supermarkets
Re-wrote all 80+ consumer products to be aligned in word count, style, tense and format
Website, email marketing and other marketing collateral and content
