Destination NSW Road Trip Campaign
I teamed up with Mumbrella Consumer Publication of the year We Are Explorers to write a whopping 12,000 words of road-tripping goodness for a campaign aimed at encouraging domestic tourism across the state. In typical We Are Explorers fashion, the tone was fun, laid back and lots of fun.
Image via We Are Explorers/Destination NSW
What type of road tripper are you?
The campaign featured four ‘types’ of road trippers; Culture Kids, Day Seizer, Taste Chaser and Nature Frother.
I wrote articles for each personality alongside copy for the points of interest on the interactive maps of suggested roadtrips.
“I'm so stoked to have that series live and you nailed the tone and writing. You made a complicated project easy.”
— Tim Ashelford, editor