Communications Strategy and Content for Emu Trekkers
Emu Trekkers is a 100% not-for-profit tour operator run by volunteers. This incredible organisation offers authentic, eco-friendly hiking adventures around Sydney and the Blue Mountains in Australia with all proceeds supporting charities that help kids in need. After volunteering as a hiking guide, I was employed on a freelance basis for content development and communications strategy. If you’re heading to Sydney, make sure you book a tour with Emu Trekkers…you won’t regret it.
Hike Australia, Help Kids
Ran entirely by volunteers, Emu Trekkers quickly became the 5 star rated hiking experience in Sydney and the Blue Mountains. With every cent of profit going to help kids in need, Emu Trekkers needed help to define messaging, develop content for new products, and produce marketing material.
A quick overview
Website content including new product and tour descriptions
Blog writing and SEO updates
Building promotional partnerships
Content management for multiple booking systems including Trip Advisor and Air BNB experiences
Writing and design of promotional collateral
TESTIMONIAL
“Brooke greatly enhanced everything she touched at Emu Trekkers- whether it be website copywriting, producing brochures, managing booking systems or developing product descriptions. Her creativity and versatility was matched by complete professionalism - always meeting deadlines on time and exceeding the requirements of the brief. I would highly recommend Brooke for your organisation!”
— Tristan Harley, founder of Emu Trekkers