Brand Strategy & Content Creation for Primal Adventures
A woman after my own heart, Helen Cooper turned her love of adventure into a career. Through Primal Adventures, she offers small group trips into the Australian wilderness and beyond. From defining the brand strategy to writing video scripts, it was a pleasure to help Helen on her journey.
No reception, more connection
Helen came to me on a mission to define her brand. The adventure market is booming right now, and to succeed Primal needed to know exactly who they were and what they stood for. Defining this was the first step of working together.
A quick overview
In-depth brand strategy (including vision, mission, values and market positioning)
Script for promotional video
Website consultancy - UX, SEO and design
Website copy and tone of voice
Assistant hiking guide on a 4-day Larapinta Trail hiking trip in the Aussie outback (probably not a service you need…but if you do, you know where to find me)
TESTIMONIAL
“Brooke has worked patiently and professionally on a number of things that have helped market Primal Adventures. She worked on brand strategy, refined website copy, wrote a script for a promotional video, and generally helped me work out where to invest time and money to build a small business. Brooke is fantastic at getting to the heart of the matter quickly, and then providing top quality results from there. I'd thoroughly recommend her, and enjoyed working with her.”
— Helen Cooper, CEO at the wonderful Primal Adventures